What is Search Engine Optimization?
Search Engine Optimization, or SEO, is the practice to increase quality and quantity of traffic to your website. It is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website. It includes on page and off page SEO. On page SEO is the one which is done on the page of website, it deals with the content, description, title and multimedia. You have to apply that in the code of website. Off page SEO is building links and guest posting. It is basically advertising your website through your competitors by posting link on different high PR websites.
Types of Search Engine Optimization
Search engine optimization has the following three types:
- White hat SEO
- Black hat SEO
- Grey hat SEO
White hat SEO
White hat SEO is the most appropiate and preffered technique by google. It invloves no corruption. It takes time to rank your website but google like this technique more. It invloves focusing on keywords relevant to your website.
Black hat SEO
Black hat SEO is a false way to rank your website which is also disliked by google. Using this technique, your website will be ranked fastly but when google comes to know about this, it will block your website from appearing on search results. It involves the use of irrelevant keywords which don’t match the content of your website.
Grey hat SEO
Grey hat SEO is a combination of white hat and black hat SEO. It is also disliked by google.
Always use white hat SEO to rank your website which is liked and approved by google.
How it is done?
Now the question arises how to do search engine optimization. It has many tools which improves ranking but you should apply the latest strategy or hire a company who will perform this job. We will discuss these tools and strategies and you will have an idea of how to apply these techniques to your websites.
Link building is done by creating links on high PR websites. the websites which have more traffic, by submitting links on those websites, the traffic of our website will be increased. It further includes social bookmarking, profile linking, blog commenting, competitor analysis, web 2.0 and guest posting.
There are many companies in Pakistan who are providing SEO services in very affordable price. It includes ASK SEO and SMM Services and many more. These companies also provide training services to make sure that there candidates can perform this task more efficiently.
We will be posting separate blogs on ON page and Off page SEO and Social Media Marketing. We will cover every single topic so that you can become an SEO expert. Stay tuned to our upcoming blogs as well.